There are over 11 billion Google searches performed every month on Desktops in the US! Over 71% of people on the planet with access to the internet look to Google when they wish to make a purchase but have not decided on the final product. These are statistics that have tremendous implications for businesses of all sizes. However, when it comes to large businesses, they can simply use the TV, the radio or the newspaper to get the word out, but for small businesses, these may not be an option. Search Engine Optimisation or SEO Liverpool is the answer. It can be done for free or with a small budget. It does not get ‘over’ like any traditional advertising campaign. It brings you leads and business months or years after you have stopped actively doing it. What could be a better tool to get the exposure that your business deserves? Liverpool SEO is not only relatively inexpensive and a readily available service, it is also very flexible and accommodating to your budget. When people search on Google, a list of links to relevant websites is displayed on the result page. The top result for any search term usually receives more clicks or traffic than the rest of the page combined. This is free traffic for which you have not paid Google. Getting your website to rank within the Top 3 results for the primary search term related to your business should be your number one priority. This will not only lend your business tremendous exposure but will drive direct business from local searches. It does not matter whether you have a product that you can sell online. The very presence of an authoritative website ranking at the top in search results in your area lends immense credibility to your local business. You can also showcase your best products, inform customers about your USP, run contests, collect leads in the form of phone numbers or emails or even provide discount coupons to help grow footfalls to your establishment.
What exactly is Search Engine Optimization?
All search engines use a set of parameters to determine how relevant a website is, to a particular search term. The ranking of the websites on the search results page is decided on the basis of how authoritative each website is, which is again determined by a long list of indicators that a search engine collects on a website. Liverpool Search Engine Optimisation is the process of optimising these indicators on and off your website to build up the authority of your website in the eyes of the search engine, which is turn results in your website being ranked higher in search results.
How much time does SEO take?
SEO is not a one-time exercise. Search engine optimisation is a long-term strategy to constantly optimise your website and grow the organic traffic that it receives over time. For the top rankings in search results, a solid plan prepared on the back of a multi-pronged approach must be created and executed on a weekly and monthly basis.
How is Liverpool SEO done?
An SEO strategy may involve hundreds of tools and techniques that can be used. Right from on-site optimisation for keyword density to backlink generation to social signals growth, there are a number of activities that help improve the ranking of your website in search results. A good SEO agency will integrate a content marketing plan, a social media plan, and a back-linking strategy in the SEO plan for your business. Besides that, your local business must be listed on Google Maps and several other directories and bookmarking sites that will not only boost SEO but drive direct traffic to your website.
How much does it cost?
Any good SEO agency will charge the standard industry rates for SEO optimisation but good SEO is always worth the money several times over, in the long run. This is because, even if you stop or reduce the active SEO optimisation of your website several months or years down the line, your website will still receive the free organic traffic from search engines and you can generate and even grow your business for free. In terms of marketing, there is nothing better than you could do for your business in the long term than SEO.
Why does your local Liverpool business need SEO?
If you want to see Google’s direct advice as to whether your business needs SEO, then click here.How many times in the past week have you or your family members used Google? How many times have they used it to look for a product or service? The answer is simple. Everybody turns to Google for answers. Imagine the huge number of potential customers that are looking for your product or service right now but are unable to find it and probably end up at a competitor’s website only because your website is not Liverpool SEO optimised. People tend to rarely go beyond the first few search results to find what they are looking for.
If your business shows up in the top results and the customer lands on your beautifully designed website and learns about your product or service and the benefits you offer, would that help your business? Well, it certainly would when you have these customers calling you or walking into your offices and stores! Many people who may see your website may not become customers immediately but may recommend it to their friends and relatives in future when asked about a product or service.
You may have spent money in the past on banner advertising or leaflets, pamphlets and may be even radio ads and you probably have not been able to ascertain the return on investment your business has received from these efforts. Chances are that they were not very impressive after a temporary surge. Search Engine Optimisation puts you in the driver’s seat. You can easily look at an exact number of people coming to your website from search engines, down to the minute! You can determine how each of these customers interacts with your website and your business. You can optimise these numbers for best results. No form of offline advertising affords this level of flexibility and transparency.
A number of local businesses around the world have invested in SEO and achieved great results. There is no reason why you cannot do the same. Search Engine Optimisation can, therefore, be the one tool in your arsenal that can help you go one up on your competitors, gain more trust and authority and drive more business.